Watch Intro Video

Video

Course curriculum

  • 1

    Harley-Davidson vs. McKinsey: How to find your value

    • 01: Video Lesson

    • 01: Exercise

  • 2

    Your Stakeholders - All of them

    • 02: Video Lesson

    • 02: Exercise

  • 3

    Focusing on Your Ideal Client

    • 03: Video Lesson

    • 03: Exercise

  • 4

    DNA of a Value Prop Story

  • 5

    Bring It To Life

    • 05: Video Lesson

    • 05: Exercise

  • 6

    The Power and Science of Emotion

    • 06: Video Lesson

    • 06: Exercise

  • 7

    Your Elevator Version

    • 07: Video Lesson

    • 07: Exercise

  • 8

    Make It An Alluring Conversation

    • 08: Video Lesson

    • 08: Exercise

  • 9

    Now Go Sell Like Mad

    • 09: Video

Your instructor

Strategic Story Director

Ted Frank

Through workshops and consulting, Ted Frank's unique approach to strategic storytelling and presentations has helped companies like HP, Netflix, Porsche, Genentech and PayPal. Featured in Fast Company, Entrepreneur and Inc. magazines, Ted has spoken at dozens of conferences, and his book, Get to the Heart, has received rave reviews. But his favorite thing is transformation he sees in his students, when they come out of the weeds and become creative and strategic storytellers. "The pride on their faces," he says, "is so much better than any burrito. And I love burritos."